Herald Square Chiropractic and Sport (“Herald Square Chiropractic and Sport,” “we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you provide when visiting our website, https://www.heraldsquarechiropractic.com/, communicating with our office, or requesting our services.

This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices you have regarding your information.

Information We Collect

We may collect information that you voluntarily provide, including:

• Name
• Email address
• Phone number
• Mailing address
• Appointment request information
• Insurance information you voluntarily submit
• Information contained in messages or contact forms
• Any other information you choose to provide

We may also automatically collect certain technical information, including:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Time spent on the website
• Referral source
• Cookies and similar technologies

How We Use Your Information

We use your information to:

• Respond to inquiries
• Schedule and manage appointments
• Provide chiropractic and related patient services
• Communicate regarding appointments
• Improve our website and patient experience
• Analyze website performance
• Maintain website security
• Comply with applicable legal obligations
• Respond to requests submitted through our website

Healthcare Information

Information submitted through this website is not intended to replace secure communication with our office.

Protected Health Information (PHI) collected during treatment is handled in accordance with applicable federal and state privacy laws, including HIPAA where applicable.

Please avoid submitting confidential medical information through website forms unless specifically requested.

Cookies & Analytics

Our website may use cookies and similar technologies to:

• Improve website functionality
• Remember user preferences
• Analyze website traffic
• Monitor website performance
• Improve user experience

We may also use analytics platforms such as Google Analytics to better understand website usage.

Most browsers allow you to disable cookies through your browser settings.

Third-Party Services

We may utilize trusted third-party providers to operate portions of our website or business, including providers for:

• Website hosting
• Appointment scheduling
• Contact forms
• Analytics
• Marketing services
• Email communications
• Payment processing (when applicable)

These providers receive only the information necessary to perform their services and are expected to safeguard your information.

Online Advertising

We may use advertising tools provided by companies such as:

• Google Ads
• Google Analytics
• Meta (Facebook and Instagram)

These platforms may use cookies or similar technologies to personalize advertisements and measure campaign performance.

You may opt out of personalized advertising through your browser settings or your advertising platform preferences.

Sharing Information

We do not sell your personal information.

We may share information only when necessary to:

• Provide requested services
• Work with trusted service providers
• Comply with legal obligations
• Protect our legal rights
• Prevent fraud or security threats
• Complete business transfers if ownership changes

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain information only for as long as reasonably necessary to:

• Provide requested services
• Maintain business records
• Meet legal obligations
• Resolve disputes
• Enforce agreements

When information is no longer needed, it is securely deleted or destroyed where appropriate.

Your Privacy Rights

Depending on your state of residence, you may have rights regarding your personal information, including the ability to:

• Request access to your information
• Request correction of inaccurate information
• Request deletion of certain information
• Request information regarding how your data is used
• Exercise any additional rights available under applicable law

To exercise these rights, please contact us using the information below.

Children’s Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children through this website. If we become aware that information has been collected from a child without appropriate consent, we will take reasonable steps to delete it.

SMS Communications

If you voluntarily provide your mobile phone number, you consent to receive communications from Herald Square Chiropractic and Sport regarding:

• Appointment reminders
• Appointment confirmations
• Scheduling updates
• Office notifications
• Patient care communications

Message frequency may vary.

Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP to any text message.

For assistance, reply HELP or contact our office directly.

SMS consent is not shared with third parties or affiliates for marketing purposes.

Email Communications

If you provide your email address, we may send communications related to:

• Appointment confirmations
• Appointment reminders
• Office updates
• Practice announcements
• Information you requested

You may unsubscribe from non-essential marketing emails at any time by following the unsubscribe instructions included within those emails.

External Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, security, or content of websites we do not own or control.

We encourage users to review the privacy policies of any third-party websites they visit.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, legal requirements, or website functionality.

Any updates will be posted on this page with a revised Effective Date.

Continued use of the website after changes are posted constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have questions regarding this Privacy Policy or your personal information, please contact us.

Herald Square Chiropractic and Sport

Website: https://www.heraldsquarechiropractic.com/

Email: [email protected]

Phone: (646) 454-8264